Whole Foods Farms
Transforming grocery shopping into a sustainable solution with table-to-farm food.
Insight:
The U.S. deposits 40 percent of the entire U.S. food supply (nearly 80 billion pounds of food) into landfills each year. That’s more food waste than any country in the world. Food waste is the single largest material sent to landfills, contributing to nearly 1,000 pounds of preventable CO release each year.
Solution:
If Americans composted however, we could divert 90% of compostable waste from landfills - the equivalent to taking 7.8 million cars off the road. And Americans are willing to do it.
“National Waste & Recycling Association survey finds most Americans would compost if it was cheap and convenient in their community" - PR Newswire
Making Composting Easy …
We’ll make composting cheap and convenient for customers by making composting as easy as your grocery shopping routine.
Cheap …
To incentivize composting even more we’ll give customers who compost exclusive access to the fruits of their labor with free harvesting vouchers and access to the gardens they helped create.
And Beautiful …
Placing Whole Foods at the forefront of food waste solutions, the center of community building, and the oasis of green in city centers.
