Starting a nationwide movement to flip all turf to real grass

16 out of 32 teams in the NFL still play on artificial turf, despite the irreparable impact it has on both our players and our planet. So this humble grass seed company challenged the league, rallied for change, and took over the online conversation at Super Bowl 2022. All with a simple petition on change.org.

Real time injuries on the field proved our point, driving thousands of fans, NFL players, environmental groups, and more to speak up and sign our petition.

It’s time to play smarter, not harder. #FlipTheTurf

ONE SHOW Finalist x1, Shortlist x3, WEBBY Honoree