About
Boots Court or "The Boots," as the locals call it, is a historic motel in Carthage, Missouri, at the "Crossroads of America "on Old Route 66. Renovations are currently underway to restore the building to its original 1940s design (which you can read more about here).
The client wanted a branding package for the Boots Court for the Summer 2022 relaunch, including a logo that incorporates the original signage and a portion of the original building and a brand identity that feels authentic, welcoming, and nostalgic.
Welcome back To The Boots Motel
branding redesign for the historic “Boots Court” motel
